Live on Instagram: what does a blogger need to know?
Instagram live is a feature that allows you to broadcast live video. This tool can be very useful in terms of promoting the blog on the social network Instagram. What do you need to know for a blogger who wants to use Instagram live?
It is very important to properly prepare for the upcoming live broadcast in front of your subscribers.
• You must initially determine for yourself the purpose of the live broadcast. Do not start the broadcast without a specific goal, otherwise this tool will be useless. For example, through live broadcasting you can convey a certain point of view to people, you can teach them something, you can talk about your experiences, you can answer questions from subscribers and so on.
• You need to tell people in advance that on a certain day and at a certain time you plan to launch a live broadcast. Of course, few people will watch you if you do not announce Instagram live in advance. To do this, you can use a separate post, comment history and other tools.
• Motivation is an extremely important element that bloggers should not forget about on Instagram. You need to motivate people to watch your live broadcast. To do this, you can start a draw, organize a contest, announce a discount and so on.
• Choose for yourself a communication format that is right for you, based on the speed of the brain and some other factors. It is clear that not everyone can quickly and extensively answer the question, not everyone can make impromptu jokes, and so on. It’s important to choose a live format that will help you achieve your goal.
• You need to prepare a camera with a good resolution. It is not necessary to use a professional video camera; a smartphone with a high-quality camera mounted on a tripod is enough. A tripod is needed so that the camera does not twitch during the broadcast, which makes it difficult to perceive the video material.
• Set up Instagram live as you need it. It is worth noting that in the settings you can specify the ability to receive messages, you can automatically place a story, you can configure live broadcasts in general. Based on your needs, configure your Instagram live so as not to come back to this during a live broadcast.
• You need to choose the right frame to suit your needs. It’s about finding a place where you can live. So, for example, for informal communication you can connect Instagram live and in a cafe, but for the presentation of a new product it is better to use a specially prepared room or part of the room.
Instagram live is an effective and affordable tool for communicating with subscribers.
