The first thing a person does when he gets to your page is to evaluate its visual part. This is what primarily attracts visitors. This is also a key factor in subscribing to your account. Now we will consider tips to help you beautifully design your page on Instagram.
1. First you need to pick a nickname for your account. Here you can use your personal brand or company name. If you are promoting your personal page, then use not a full name and surname, but an abbreviation so that it is easy to remember. If you do not have a personal brand, and you are an individual entrepreneur in the field of small business, then you can use keywords in the page title, thanks to which you will be more often found in a social network search engine. For example, the name could be: “Phone Repair,” or “Computer Sales.”
2. Engage in optimizing your page for the Instagram search engine. This will allow you to attract new customers. To do this, use hashtags and geology tags in the design of posts.
3. In the description of your profile, it is recommended to use the language of the text spoken by your target audience. But you should abuse foreign words. Be sure to include contact information to contact you. This should not be for show, but really relevant phone numbers, or work email. If your store or company has a physical address where you are also ready to receive customers, then you can place it in the description. Provide a link to your website or online store in the appropriate section. Since the description of your profile has limitations, in order to accommodate all the necessary information in 180 characters, you can use smiles. This will reduce the number of characters. For example, the words mail or phone can be highlighted with a graphic symbol. By promoting your personal page, you can write a little about yourself. This should be basic information about your goals or tastes.
4. Not so long ago, in the description of pages, it became possible to use tags, thanks to which you can place several clickable links to other pages on Instagram. This is convenient for those who lead several pages on Instagram that are dedicated to different products or services. In addition, a brand hashtag or a hashtag of current trends related to your product can be placed in the description.
5. You can also use the sections in stories to design an online store on Instagram. Most commercial accounts use stories to create an online store menu on Instagram. You can conveniently arrange sections that will be devoted to customer reviews, news, product information, promotions and special offers, announcements and much more that you want to highlight from all content.
6. You can try to create your own unique style. This can be a unique color treatment, or an unusual presentation of the goods in photographs.
7. Making out the text for posts, write briefly and in essence. Headings can be capitalized. Separate the text into paragraphs, and use emoticons and emoji for better visual perception. Hashtags are important, but do not use a large number of hashtags. They should not annoy buyers. It is best to start a dialogue with a question or provocation in order to arouse interest and attention among users. Today it is effective to use collages in the design of content. Moreover, the whole account can be designed in this style.
In conclusion, I want to draw attention to the fact that it is not enough to pay attention to only one visual design, since the content of your page will interest the target audience. As in communication with a person, the first thing we pay attention to is appearance, but then when we communicate with him, we begin to recognize his inner world. Texts, ideas, and semantic load also affect Instagram sales.
